Recently, Rapper Common and singer John Legend received a Golden Globe for Original Song in a Motion Picture for the movie Selma, based on a movement led by Dr. Martin Luther King, Jr. for African Americans obtaining the right to register to vote. In recognition of the events that took place in the movie as well as recent headlines, Common’s acceptance speech inspired.
“I began to feel like this was bigger than a movie … I realized I am the hopeful Black woman who was denied her right to vote, I am the caring White supporter killed on the front lines of freedom, I am the un-armed Black kid who maybe needed a hand but instead was given a bullet, I am the two fallen police officers murdered in the line of duty” – Common
Common’s speech swept the hearts of onlookers as he stood tall and devoted his voice, his brand, to publicly accepting individual responsibility for the past and present suffrage of men and women in our nation.
Does your voice, your brand, your business do the same?
This is what corporate social responsibility is all about. It entails a group of individuals placing themselves in the shoes of an adversity and using their brand as a platform to advocate. Corporate Social Responsibility is nothing new. It has been adopted by large companies for more than 100 years as a way to give back to the community in which it exists. Not only that but corporate social responsibility has proven growth in companies’ customer loyalty, brand awareness, employee retention and their bottom line; it has made such an impact in organizations that more business consultants recommend including it as a part of the business plan from the point of inception.
Below are links to companies that showcase prevalent examples of including corporate social responsibility as an integral part of their brand:
- Starbucks focuses on four key initiatives: Community. Ethics. Environment. Global Sustainability.
- H-E-B is committed to: Education. Environment. Diversity. Literacy.
- Chevron values: Energy. Environment. Public Health. Education.
- United Airlines supports: Environment. Diversity. Human Rights. Community.
Just to name a few….
If you would like to learn more about how you can adopt Corporate Social Responsibility into your business model, visit our consultants at the The Keey Group, www.keeygroup.com